Despite being aimed squarely at the European market, the Genesis G70 Shooting Brake is ready to fight German touring wagons Down Under.

Likely the model that puts this up-and-coming brand on the map in Australia, the GV70 mid-size SUV will offer serious luxury bang-for-buck. 

A four-cylinder turbo-diesel engine option joins the G80 executive sedan line-up promising the fuel efficiency desired by limo operators.

Having taken the fight to the BMW 5 Series and Mercedes E-Class with the G80, Genesis is now targeting the 3 Series and C-Class with its new G70 sports sedan.

Available in two variants and with two engines, the new Genesis G80 large sedan has landed Down Under priced from $84,900 plus on-road costs.

Priced from $90,600 plus on-roads, Genesis' new GV80 SUV has the BMW X5 firmly in its sites, being offered in both rear- and all-wheel-drive forms.

Technology, comfort and performance combine in the Genesis’s flagship G80 sedan thanks to a loaded equipment list, premium interior touches and a 232kW/397Nm 3.8-litre V6 petrol engine driving the rear wheels.

With the BMW 3 Series and Mercedes-Benz C-Class firmly in its sights, the Genesis G70 luxury mid-sizer could become the Korean brand’s best-seller, and thanks to a 3.3-litre twin-turbo V6, it could be the best performer too.