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Disclosure – Car company press conference expenses

It is the policy of all car companies in Australia to pay for the air fares and accommodation of working media to attend their new model launches and product assessment drive programs, management interviews and briefings, engineering and design briefings as well as general news conferences.

Global launches and product assessment drive programs of new models and announcements of significant car company news are also held for the world motoring media and these events frequently involve invitations being extended to Australian motoring media to participate.

These global press conferences are often held in association with international motor shows or other major international motoring events.

With nearly 50 brands on sale in Australia these activities throughout Australia and overseas can occur two to three times a week – more frequently at times like motor shows.

The car companies cover the travel costs of journalists attending these activities because it gives access to the event to as wide a number of media outlets as possible.

It is more cost-effective for car companies to deal with all the media in the one place and expose them to new products and company information as well as make their management available at the one time instead of handling each individual media outlet on an ad hoc basis in each state.

In order to provide the best possible and most complete coverage of new models being introduced to the market in Australia, and to ensure the most complete access for our readers to car company news and information, GoAutoMedia attends these events under these arrangements on the understanding that our journalists’ obligations to prepare objective and forthright reports for our readers are not compromised.

GoAutoMedia is therefore able to participate in every media activity to which it is invited in order to make sure there are no gaps in our coverage.

John Mellor

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