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Kia Cub claws its way to Seoul

Baby Cub: The Cub concept due for unveiling at the Seoul show next week features a familiar Kia front-end design.

Cub concept to be revealed at Seoul could be Kia’s own Mercedes CLA

25 Mar 2013

KIA will reveal what could be its very own take on the Mercedes-Benz CLA coupe, unveiling the compact Cub four-door concept at this week’s Seoul motor show.

While details of the Cub are scarce, the concept’s rendering reveals styling cues borrowed from the larger GT four-door coupe concept unveiled at the 2011 Geneva motor show, and is a further glimpse into the future of the Korean car-maker’s design.

Kia says the Cub is less than four metres long and is designed to appeal to “trend-setting urban dwellers”.

The small coupe concept features a familiar Kia grille, a curved body and two-point LED headlights that Kia says are similar to that used on the Quoris luxury sedan.

The unveiling of the Cub comes hot on the heels of the European-designed two-door Provo concept that was revealed at the Geneva motor show earlier this month.

Although not confirmed for production, the all-wheel-drive petrol-electric hybrid Provo could become a niche model for Kia and slot into the premium end of the Korean brand’s line-up.

Kia will reveal the Cub at the Seoul motor show on Thursday.

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