Make / Model Search

New models - Kia - Optima - sedan range

Kia outs updated Optima early

Optimal value: The 2014 Optima looks much the same as the model it replaces, but features a new tail-light design and other subtle styling tweaks.

More standard gear and a slight price increase for Kia’s updated Optima


Click to see larger images

9 Jan 2014

KIA’S updated Optima mid-sizer will arrive in local showrooms this month with a slight price increase over the previous model and a few cosmetic tweaks.

Pricing for the stylish South Korean offering is up by $300 for the base Si which now kicks off the range at $30,990 plus on-road costs, while the mid-spec SLi cops a $1000 increase to $35,990.

The range-topping Platinum is up by $1200 and now costs $40,490, but this variant gains Australian market-only LED fog-lights, a blind spot monitoring system and a rear cross traffic alert.

Cosmetic updates include a new tail-light design (LED on SLi and Platinum), a redesigned rear bumper and diffuser and new 17- and 18-inch alloy wheel designs.

Kia now offers front parking sensors to all variants, adding to the already standard rear sensors, while in the cabin, the centre stack has been restyled.

The mid-spec SLi adds leather upholstery as standard as well as a premium Infinity sound system, while this variant and the Platinum gain a larger seven-inch touchscreen display.

Nothing has changed under the skin, with the Optima still powered by Kia’s 148kW/250Nm 2.4-litre four-cylinder engine matched with a six-speed automatic as standard. Combined cycle fuel economy is also unchanged at 7.9 litres per 100 kilometres.

Kia launched the current-generation Optima in early 2011 and this minor facelift marks the first update to the car since then.

The 2014 Optima will be officially launched at the Australian Open tennis tournament next week where Kia is the major sponsor.

2014 Kia Optima pricing*

Si (a) $30,990 (+ $300)
SLi (a) $35,990 (+ $1000)
Platinum (a) $40,490 (+ $1200)*Excludes on-road costs

Read more

GoAuto can help you buy a new Optima

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Kia models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here