GoAutoLogo
MENU

New models - Kia - Optima

Finally, Kia gets its entry Optima

Double up: Kia's Optima Platinum is set to be joined by a cheaper sibling, the Optima Si.

$6500 price saving as Kia launches Optima Si base model a year on

Kia logo28 Dec 2011

By RON HAMMERTON

KIA Motors Australia (KMAu) is finally free to step up its assault on the medium car market by launching a more affordable entry-level version of its 2.4-litre Optima sedan, stripped of plush niceties such as leather and wood trim, ventilated and heated seats and premium sound system.

A more liberal supply of the in-demand Optima from Kia’s South Korean manufacturing base has permitted the expansion of the range from one model to two almost a year after the attractive mid-sizer was launched Down Under at the 2011 Australian Tennis Open.

About 30 features have either been either deleted or downgraded on the new Optima Si to bring the price down to $30,490 (plus on-road costs) – a saving of $6500 over the sole current model, the luxury $36,990 Optima Platinum.

The $30,490 pricing of the new Optima Si plonks it directly on top of Toyota’s fleet-car specialist, the Camry Altise, which also has an automatic transmission as standard.

The move gives Kia a model priced $600 below the equivalent Hyundai i45, the $31,090 Active with automatic transmission.

But there is no sign of the 2.0-litre petrol engine that reports earlier this year suggested would go into the base Optima, to match Hyundai’s similarly equipped entry level i45 Active with manual transmission.

17 center imageLeft: Kia's Theta II 2.4-litre engine.

The smaller engine and self-shifting transmission bring the Hyundai base model price down to $26,990.

Instead, KMAu has stuck with both the 2.4-litre 148kW/250Nm Theta II GDI (gasoline direct injection) four-cylinder engine and six-speed automatic transmission for its range starter, that delivers the same 7.9 litres per 100km combined fuel economy as its upmarket Platinum sibling.

Beset by Optima stock shortages from the outset, KMAu opted to set the bar high with the Optima Platinum, packing it with luxury and convenience features.

Without a volume-selling model to pitch against the i45 and medium-segment leaders such as the Toyota Camry, Mazda6 and Ford Mondeo, Kia sold just 773 Optima Platinums to the end of November.

By comparison, Hyundai shifted 4589 i45s (plus 297 i40 wagons), giving it 9.3 per cent of the medium-car segment, while Kia earned just 1.5 per cent.

That Kia performance should improve somewhat in 2012, with KMAu saying it is expecting “acceptable” volumes of Optima, although it is not predicting specific sales numbers.

The new Optima Si retains alloy wheels, although they move down from the 18-inch alloys of the Platinum grade to 17 inches, with narrower 215/55 tyres.

A cloth/artificial leather combination seat trim replaces the leather of the Platinum, while the driver’s seat – with its eight-way power adjustment, heating and ventilation on the Platinum – reverts to manual adjustment and loses the warming and cooling functions.

Bodywise, the Si loses the rear-lip spoiler, sunroof, sports bumpers, HID headlamps and LED rear lamps, while swapping a chrome grille for the Platinum’s black chrome item.

Inside, the sound system has been scaled back from the Infinity premium system, losing its six-CD player but retaining a single CD player with MP3 compatibility and six speakers.

Dual-zone climate control, Bluetooth connectivity and leather-clad steering wheel and gear selector knob also have been retained, but a few small touches such as the colour instrument readout and alloy pedals have bitten the dust.

The Optima Si is available in the same seven exterior colours, which all come with a black interior.

Kia Optima pricing:
Si $30,490
Platinum $36,990

Read more

Enquire on or Test Drive a New Optima

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only
*** Prices exclude on road costs and dealer delivery fees

Share with your friends

Kia models