GO
GoAutoLogo
MENU

Make / Model Search

New models - Honda - City

Honda slashes small, light car prices

City saver: Honda’s struggling City light car now starts from $18,990.

Honda cuts $2000 from key Civic models and drops $500 across City range

5 Aug 2010

HONDA has dropped prices across its small and light sedan line-ups in attempt to increase sales, with up to $2000 slashed from its mainstream Civic range and a clean $500 cut across the City light-car series.

VFACTS figures released this week show that Honda is struggling to hits its City sales target of more than 300 sales a month, or 4000 a year, with the Jazz-based four-door down 23.2 per cent year to date.

In comparison, the light-car segment is up 18 per cent so far this year and should grow further with a host of new entrants, including the recently launched all-new Hyundai i20, the redesigned Volkswagen Polo and facelifted Mazda2, and, in the coming months, a full new Holden Barina range and the first passenger cars from Chinese brands Chery, Great Wall and Geely.

The 200 City sales Honda managed last month is right on its average for the year, while the Jazz recorded a relatively strong 725 sales in July – up 60 per cent on the corresponding month last year – but it, too, is not recovering as strongly from the economic downturn as its key rivals. The Jazz is up just 5.2 per cent overall YTD.

15 center imageLeft: Honda Civic VTi-L sedan.

For the Thai-built City, the manufacturer’s list price (not including statutory or dealer delivery charges) has now fallen to below $19,000, with the entry-level VTi starting at $18,990 – $1500 less than its launch price in February 2009.

The premium VTi-L variant is now priced from $21,490, while across the range automatic transmissions adds $2300 and metallic paint requires a further $395.

The Civic range is faring better this year, with sales (which include the UK-sourced Si and Type R hatchbacks and the Japanese-built Hybrid) up 12.6 per cent YTD, to 6695 units, although this is well behind big-volume nameplates such as the Mazda3, Toyota Corolla, Hyundai i30, Holden Cruze and Mitsubishi Lancer.

The baseline Civic VTi has fallen $500 to now start from $22,490, while the VTi-L and Sport have each received a $2000 cut to now start from $24,690 and $29,990 respectively. Again, auto adds $2300, while metallic paint adds $475.

The Civic Si remains priced from $37,490, Type R from $39,990 and Hybrid from $34,490.

Honda Australia general manager of sales and marketing, Stephen Collins, said: “The competitiveness in both the light and small car segments has intensified and the repositioning of both City and Civic pricing shows our determination to increase our market share in these vital segments.”

Read more

GoAuto can help you buy a new City

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Honda models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here