GO
GoAutoLogo
MENU

Make / Model Search

New models - Ford - Mondeo

Ford has wagons covered

Circle the wagons: The new Mondeo wagon will appeal to private buyers, says Ford.

Mondeo and Falcon wagons give Ford blanket coverage of wagon market

17 Aug 2009

FORD says it has all wagon bases covered with the new Mondeo, since it will support rather than steal sales from the larger and older BF Series III Falcon range.

Speaking at the MB Mondeo series launch in Melbourne last week, Ford Australia vice president for sales and marketing Beth Donovan denied claims that the new Mondeo wagon would kill off the Falcon wagon.

She revealed that the Belgian-built front-wheel-drive European wagon would lure a different demographic to the fleet-focussed rear-wheel-drive Falcon, with the private buyer looming large.

And while gaining a strong fleet market foothold is also a large part of the Mondeo wagon’s job description, it is likely to be that of the user-chooser variety that might otherwise pick something like a Subaru Liberty wagon, Mrs Donovan explained, rather than the workhorse company car role that the Falcon wagon has traditionally played.

“The Falcon wagon has long been priced as a non-private vehicle,” she said.

“We have done really well with it as a fleet car, and in some ways it is almost purpose-built (for fleets), so we really do not sell a lot to private buyers.

27 center imageLeft: Ford Mondeo Wagon. Below: Ford Falcon Wagon.



“And we really think the Mondeo and Falcon are the ‘word and music’ as far as wagons go if you really think about it, because you’ve got an opportunity with private buyers with the Mondeo wagon … while Falcon wagon is a nice complement to that because you will have all the business users that we have today.

“Clearly though, the Holden Sportswagon is what we have targeted with the Mondeo wagon.

“We’re leaving Falcon wagon as it is, as a one-model range.

“And it is a very good business for us. Every single one of those we build is already sold before it leaves the Broadmeadows plant.

“So, again, it’s been a great tool of trade for a while, but it is something that fortunately many customers have said is the best product for what is needed.

“I want to be really clear about the fact that we are not really calling for any sales substitution between Mondeo wagon and Falcon wagon, regardless of which version it is.”

Ford will have more chances to further distance the Mondeo wagon from Falcon wagon at the end of the year with the introduction of the TDCi turbo-diesel version.

A Ford insider told GoAuto that production capacity shortfalls at the Belgian factory had been responsible for the diesel wagon delay.

“But we didn’t want to wait for it to be ready, and decided instead to go with what we have with the petrol wagon.

“As you know we’ve been very good at selling the Mondeo diesel hatch, and I think you will find it’s the same when the diesel wagon gets here. It appeals to a very different customer than the petrol cars do.”

Meanwhile, whether an XR5 Turbo version of the Mondeo wagon arrives in Australia depends on the success of the new body style, but Ford says that it is “not ruling anything out just yet.”

Finally, Mrs Donovan refused to confirm or deny the existence of an FG Falcon-derived wagon.

“That is a discussion for a different day. We’re here to talk about the new Mondeo,” she said.

The Road to Recovery podcast series


GoAuto can help you buy a new Mondeo

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Ford models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here