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Holden confirms end of Rodeo

New ute: Chevrolet Thailand's facelifted Colorado.

Holden comes clean on its plan to replace the Rodeo nameplate with Colorado

Holden logo25 Mar 2008

By TERRY MARTIN

MOUNTING pressure on Holden to announce that it will discontinue the Rodeo one-tonne range later this year, following GoAuto’s exclusive report earlier this month, has resulted in a statement confirming the plan.

As we reported, GM Holden will replace the Rodeo with a vehicle known as the Colorado.

As with Rodeo, the utility will be offered with petrol or diesel power, 4x2 or 4x4 drive and in a range of bodystyles including single cab, space cab and crew cab.

“The light commercial segment is a significant market for Holden and with this exciting new addition we will remain a major player with a highly competitive new entry,” said GM Holden LCV marketing manager Teresa Basile in a statement.

“And Rodeo owners can rest assured that Holden remains committed to providing superior customer service and parts availability to the current range.”

Read more:

Holden to retire Rodeo


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