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Mitsubishi cements value mantle in busy ute market with new-gen Triton

6 Jul 2015

WATCHING the voracity of the Australian dual-cab ute market is like watching cage fighting with seven contestants.

The battle is fierce because the profits are huge and the market allows hedging between commercial use such as mining companies, and leisure use with family buyers.

Utes aren’t sophisticated but they can do a lot of things in which buyers yearn to participate – serious off-road adventures, carrying leisure toys to the beach or hills, towing big caravans, taking the family to the Saturday morning sports arena, shopping on Sunday and work on Monday.&nbsp Versatile.

Mitsubishi’s Triton has been a solid player in this competitive environment for decades and now upgrades its new ute to suit a more discerning, comfort and convenience-driven buyer.

And it’s good.&nbsp Pleasant to drive and to look at, its only real threat to marketplace bliss is its two main rivals that are poised to hit the market within four months.

For now, the Triton is a good deal.&nbsp On a feature-to-feature basis, it represents much better value than most of its competitors.

Is that enough?&nbsp Will Ford’s new Ranger and Toyota’s updated HiLux – here in August and October respectively – dent Triton’s future? Or will it remain as modestly popular as ever?

Note: Images of the interior depict the Exceed variant that retails for $47,490 plus on-road costs.

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Model release date: 1 April 2015

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