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Mitsubishi slashes Lancer Evo prices

Down down: Mitsubishi’s Lancer Evo range pricing now starts at $56,990 – cheaper than Subaru’s WRX STI.

‘Right-priced’ Lancer Evo cut by up to $8900 as Mitsubishi goes after volume

24 Aug 2012

MITSUBISHI has slashed the Australian pricing of its hot-shoe Lancer Evolution by up to $8900, undercutting the rival Subaru WRX STI.

The price cuts accompany a minor facelift for the broader Lancer range to reverse a sales slip and give it new legs until the all-new model arrives in 2014.

Prices for the flagship Evolution – Evo for short – now start at $56,990 (plus on-road costs), down $5400 on the previous price.

This is now $3000 cheaper than the equivalent Subaru WRX STI, instead of more than $2300 dearer as previously.

The dual-clutch-equipped Evo, TC-SST, also cops a $5400 haircut, bringing the price down to $61,990.

The flagship Evo MR SST gets the biggest price reduction, falling from $74,890 to $65,990 – a plunge of $8900.

This plunks the dual-clutch-only Evo MR right on top of Subaru’s headlining WRX STI Spec R, at the same $65,990.

21 center imageMitsubishi Motors Australia Ltd (MMAL) product manager James Tol said the price alignment positioned the models “where they should be”.

“This is not a crazy thing we are doing here, we are right-pricing the car,” he said.

Mr Tol said Mitsibishi had been selling about 10 Evos a month for about 120 a year, but wanted to lift that to about 150 a year.

The Evo – in sedan form only – is still powered by an intercooled and turbocharged 2.0-litre DOHC MIVEC engine, generating an impressive 217kW of power at 6500rpm and 366Nm of torque at 3500rpm – 4kW and 41Nm less than Subaru’s bigger 2.5-litre turbo WRX STI engine.

The base Evo comes with either a five-speed manual or the optional dual-clutch auto, but the top-shelf MR has no manual alternative.

The Evo misses out on the exterior tweaks that other Lancer sedans and hatches get in the facelift, but inside, the Evolution gets a new audio system with a 6.1-inch colour screen, iPod connectivity and rear view camera interface.

The Evolution MR upgrades to the new Mitsubishi Multi Communication System (MMCS) which comes with a seven-inch touch screen, iPod connectivity, voice activated Bluetooth and navigation control and 3D mapping.

An optional $3000 Evolution Performance Pack for the manual Evo adds Brembo two-piece front disc brakes, Bilstein front and rear shock absorbers, Eibach front and rear springs and 18-inch BBS forged alloy wheels.

The Evo comes in five colours – Starlight, Titanium, Phantom Black, Red and new colour Sapphire.

2012 Mitsubishi Evo pricing (plus on-road costs):
Lancer Evolution 5MT $56,990
Lancer Evolution TC-SST $61,990
Lancer Evolution MR TC-SST $65,990

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