Make / Model Search

New models - Audi - A4 - range

Audi chops S4 and S5 prices

Low 5: Audi has snipped a sizeable sum from its S5 coupe (pictured), and the rest of its S4/S5 line-up.

Price cut for S4 and S5 to keep hotted-up Audi sales bubbling along at record levels


Click to see larger images

22 Apr 2014

AUDI Australia has slashed the price of its hotted-up S4 and S5 models by as much as $17,000 in response to the sales success of the more affordable SQ5 sports SUV launched this time last year.

The new pricing structure sees the S5 cabriolet drop $17,000 to $129,000 plus on-road costs, and its S5 coupe and Sportback five-door sibling fall $16,400 to $119,000. In addition, the S4 sedan and Avant wagon each drop $14,900 to $105,000 and $108,500 respectively.

This revised pricing brings Audi’s second-tier hot petrol models – they sit below the RS range in the performance pantheon – closer to the rampaging twin-turbo-diesel SQ5, which is selling its proverbial socks off thanks to razor-sharp pricing of $89,400.

Audi’s price cuts will help the Ingolstadt marque’s local arm continue the monumental sales growth it has enjoyed with its S, RS and R8 models over the past 18 months. Its sports line grew 172 per cent in 2013, and is up a staggering 400 per cent again in 2014.

Last year, Audi grew its hot range with the addition of the SQ5, RS5 cabriolet, RS6 Avant and S3 hatch. This year, the S8, RS7, S3 sedan and RSQ3 have either joined the line-up, or will join soon.

Despite of the former high (by comparison) pricing, sales of the S4 and S5 models are up 475 per cent this year.

Dealers have been aware of the price cut since January, and have been able to pass them on to customers before today's official announcement, Audi says. This largely accounts for the five-fold sales growth.

While the SQ5 packs a potent 230kW/650Nm twin-turbo 3.0-litre diesel V6, the S4 and S5 range are powered by a 3.0-litre supercharged V6 petrol engine with 245kW and 440Nm, the latter between 2200 and 5900rpm.

All come with a seven-speed dual-clutch automatic transmission sending power to all four wheels via Audi’s quattro all-wheel-drive system.

Speaking of the price cuts, Audi Australia managing director Andrew Doyle intimated the sharp SQ5 pricing had forced the company’s hand, with the gap between the hot SUV and the less practical S4 and S5 too stark.

“The recent success of the SQ5 TDI has led us to re-align pricing of our TFSI petrol-powered passenger car models to bring them closer to the outstanding offer of the SQ5 TDI,” he said.

“Customers wanting a mid-sized performance vehicle from Audi now have a greater choice, at more attainable pricing.

“Given the increase in customer interest in these models, spurred on by the sensational new SQ5 TDI, we are delighted to be able to respond with increased value for these highly desirable performance models from our passenger car range.”Audi S4 and S5 pricing:*

S4 Sedan 3.0 TFSI quattro (a) $105,000 (-$14,900)
S4 Avant 3.0 TFSI quattro (a) $108,500 (-$14,900)
S5 Coupe 3.0 TFSI quattro (a) $119,000 (-$16,400)
S5 Sportback 3.0 TFSI quattro (a) $119,000 (-$16,400)
S5 Cabriolet 3.0 TFSI quattro (a) $129,000 (-$17,000)

*Plus on-road costs

Read more

All new models

A4 pricing

Motor industry news

GoAutoNews is Australia’s number one automotive industry journal covering the latest news, future and new model releases, market trends, industry personnel movements, and international events.

GoAuto can help you buy a new A4

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Audi models

All new models

A4 pricing

Motor industry news

GoAutoNews is Australia’s number one automotive industry journal covering the latest news, future and new model releases, market trends, industry personnel movements, and international events.

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here