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Is it a hatch or a people-mover? Citroen thinks the new C4 Picasso is a bit of both

12 Feb 2015

CITROEN is a brand that needs to catch a break.

Despite being one of the biggest players in Europe, currently it barely troubles the scorers in Australia.

It sold just 110 cars locally in January 2015, despite a catalogue of nine cars and a national ad campaign. As a contrast, Dodge sold 106 with just a single, outmoded model and no promotional support.

Citroen Australia bosses are talking the brand up, however, pointing to a slew of fresh product in the hopper – most notably, the quirky C4 Cactus SUV – as well as the repositioning (and possible separation) of the DS line as a premium brand.

Its C4 Grand Picasso is one of the hot spots in its eclectic line-up, with the diesel-powered people-mover offering a genuine alternative to category mainstays like the Honda Odyssey. Citroen is applying a similar ‘people-mover with an edge’ formula to its latest arrival, the five-seat C4 Picasso.

Offered in a single, highly specced variant, the petrol-powered Picasso is not quite a wagon, nor is it a hatch, or even a people-mover. And that’s just what Citroen wants you to think.

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Model release date: 1 February 2015

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