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Gippsland dealer shines as Subaru’s best

Stellar year: Traralgon Subaru dealer principal Wayne Robertson (centre) with Subaru Australia managing director Colin Christie (left) and Subaru Corporation executive Makoto Inoue.

Regional Victorian dealership sets benchmark for Subaru’s retail network last year

5 Mar 2020

SUBARU Australia’s Traralgon dealership in the Latrobe Valley east of Melbourne has won the Japanese brand’s coveted 2019 National Retailer of the Year (ROTY) award.

 

Led by dealer principal Wayne Robertson, the Traralgon dealership is part of the large multi-franchise Gippsland Motor Group and the national award for its outstanding performance last year came in conjunction with the Southern Region ROTY award.

 

In presenting the award alongside Subaru Corporation’s general manager for overseas sales and marketing Makoto Inoue, Subaru Australia managing director Colin Christie said: “With retailers like this in our network, the benchmark has been firmly set.”

 

The Traralgon dealership was quick to take to social media to thank “our loyal customers and our dedicated team of Subaru enthusiasts” and admit that “we are truly blown away to have won two prestigious awards and so proud of what we have been able to achieve”.

 

Other winners across Subaru’s regional divisions were: Bunbury Subaru, West Australian ROTY; Eblen Subaru, Central Region ROTY; Performance Subaru, Tasmanian ROTY; Subaru Docklands, Melbourne ROTY; Jupiter Motors Subaru, Eastern Region ROTY; McGrath Subaru Liverpool, Sydney ROTY; Wippells Subaru, Northern Region ROTY; and Llewellyn Subaru, Brisbane ROTY.

 

Three dealerships were also singled out for implementing “exceptional initiatives” that embody Subaru’s ‘do’ mantra and the brand’s core values of imagination, spirit and quality.

 

Perth City Subaru was the recipient of the Imagination Award, with dealer principal John Nossiter and his team developing ‘How it Works’ videos for broadcast across internet and social media channels based on common questions and requests for information from their customers.

 

The Spirit Award went to Brisbane’s Llewellyn Subaru, which recognised Wade Llewellyn and his team’s development of “a cohesive community building program which makes their name synonymous with their city and district, keeping the spirit of community and family alive and making them a respected pillar of that community”.

 

McGrath Subaru Liverpool in Sydney’s west was presented with the Quality Award based on the outstanding effort put in by Greg Hook and every other staff member involved in delivering the one-millionth Subaru vehicle sold in Australia, which went far beyond a simple handover.

 

Subaru Australia also recognised dealerships that met the criteria for its ‘1000 Club’ which is based on expanding the brand’s owner base with at least 1000 new members. The 2019 entrants were Perth City Subaru, Suttons Subaru Rosebery, Jarvis Subaru (Adelaide), Subaru Parramatta, McGrath Subaru Liverpool and Subaru Docklands in Melbourne.


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