GO
GoAutoLogo
MENU

Make / Model Search

New models - Mahindra - Pik-Up - utility range

Mahindra sees stars for new Pik-Up

Crash worthy: Mahindra says it has added safety features to its facelift Pik-Up to lift its crash safety rating to four stars.

Revamped Indian ute a four-star crash performer, says Mahindra

23 Jul 2009

MAHINDRA Automotive Australia has unveiled a facelifted Pik-Up ute that the company believes will achieve a four-star crash safety rating – up from the previous model’s two stars – to equal the scores of the two safest utes in the class, the Mitsubishi Triton (4x4) and Toyota HiLux (4x2 and 4x4).

While the Australian New Car Assessment Program (ANCAP) is yet to test the new Pik-Up, Mahindra says that after its own testing at Autoliv locally and at the Motor Industry Research Association (MIRA) facility in the UK, it is confident it will achieve four stars.

Mahindra said its engineers studied ANCAP test results for the first Pik-Up before adding dual front airbags and front seat belt pretensioners. ABS brakes are also standard equipment.

The interior now has audio controls on the tilt-adjustable steering wheel, updated interior fabrics, ergonomically designed seats, longer seatbelts and a two-DIN audio system.

The exterior changes include a new bonnet with air scoop, plus new grille, headlights, bumper bar with standard fog lights, power rear vision mirrors in body colour/black and new exterior door handles.

Inside, there’s a re-designed handbrake lever and gear knob.

46 center imageThe 2.5-litre common-rail turbo diesel engine producing 79kW of power at 3800rpm and 247Nm of torque at 1800-2200 rpm continues unchanged, as does the five-speed manual transmission and part-time dual-range 4WD system in 4x4 models.

The new standard safety features puts Mahindra in a better position than the new Chinese entrant to the ute market, Great Wall Motors, with its petrol-only SA220 – but it comes at a price.

The SA220 might not have ABS brakes or airbags (even as an option), but its starting price – $19,990 on-road for the dual-cab SA220 – is $2000 cheaper than the drive-away price of the entry-level single-cab-chassis Mahindra Pik-Up and $7209 cheaper than the most logical Mahindra Pik-Up rival, the 4x2 Double Cab.

At top-spec level, the GWM V240 has ABS brakes and dual front airbags as standard, and at $26,990 is $3000 cheaper than the drive-away price for the Pik-Up 4x4 Double Cab.

CEO of Mahindra Automotive Australia (MAA), Claire Tynan, said she did not believe it was beneficial for the nascent MAA to report registration numbers to VFACTS, the industry’s sales volume record keeper, but would look at doing so next year.

Ms Tynan admits that Pik-Up sales have not quite met expectations set out by Mahindra & Mahindra Automotive Sector president Dr Pawan Goenka at the Pik-Up’s Australian launch two years ago.

Dr Goenka said Mahindra had set a “modest target” of 1000 units in the first year and 2000 in the second year of sales.

“In regards to the 1000 in the first year, we didn’t make it,” Ms Tynan said. “I think we all knew that when the global financial crisis hit last October, but then we recovered again with the government incentives, so that worked really well for us as well.

“We’re probably 10 to 15 per cent down on our expectations [of 3000 units in the first two years].”

Mahindra now has 20 dealers nationwide representing all states and territories except Western Australia, South Australia and Tasmania. Four WA dealers are about to take on the brand.

The Pik-Up continues with a three-year/100,000km warranty. Roadside assistance has been extended from 12 months to three years.

A new exterior colour, Toreador Red, has been added to the colour range.

2009 Mahindra Pik-Up utility range pricing:
4x2:
Single-cab chassis $18,999
Single-cab $20,499
Double-cab chassis $23,299
Double-cab $24,199
4x4:
Single-cab chassis $24,199
Single-cab $25,599
Double-cab chassis $25,999
Double-cab $26,999

The Road to Recovery podcast series


Read more

All new models

Pik-Up pricing

Motor industry news

GoAutoNews is Australia’s number one automotive industry journal covering the latest news, future and new model releases, market trends, industry personnel movements, and international events.

GoAuto can help you buy a new Pik-Up

Customer Terms and Conditions – New Car Lead enquires

Agreement

This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
close
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Mahindra models

All new models

Pik-Up pricing

Motor industry news

GoAutoNews is Australia’s number one automotive industry journal covering the latest news, future and new model releases, market trends, industry personnel movements, and international events.

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here