Make / Model Search

New models - Honda - Accord - sedan range

Honda slashes Accord price below $30k

Slash: Honda has cut up to $4300 from the price of its Accord range, making it Australia's only sub-$30k large car.

Accord becomes Australia’s only sub-$30k large car as Honda attacks post-flood

4 May 2012

HONDA Australia has taken the axe to the pricing of its Thai-built Accord as it gets set to effectively re-launch the larger of its two Accord variants after months without fresh stock due to the flood devastation of Honda’s factory in Thailand.

Prices have been chopped by up to 13 per cent, as the importer looks forward to receiving shiploads of Accords from the refurbished plant next month.

The biggest price cut – $4300 – has been made to the entry-level Accord VTi, which drops from $32,490 to $28,190 (plus on-road costs), or $29,990 driveaway.

This makes the 2.4-litre four-cylinder Accord the only car in the large-car segment to be priced under $30,000, with Nissan’s 2.5-litre Maxima 250 ST-L the next lowest at $33,990.

It also makes the Accord VTi cheaper than the smaller Accord Euro, which starts at $30,340 for the Standard model.

The price of the mid-range Accord VTi-L has been chopped $2800, to $37,190, while the flagship V6 automatic takes a $2700 price drop, to $47,290.

15 center imageFrom top: Honda City, Civic and Accord Euro.

However, customers will have to wait until next month for delivery and may be limited in their choice of colours in initial shipments, with the factory producing only the three most popular shades, white, black and silver for now.

The latest price cuts follow similar moves with Civic and City pricing over the past few months as Honda fights to retain sales volume and share after struggling with a severe lack of stock due to back-to-back natural disasters in 2011.

Honda Australia corporate spokesman Lindsay Smalley told GoAuto that Honda was looking to aggressively lift Accord sales volumes as stocks of the model began to flow next month.

“In June 2011, Honda announced a return to our strong value-for-money position in the highly competitive Australian market,” he said.

“We have realigned our pricing and added specification upgrades across most of our range over the past eight months.

“Our focus is now on the Honda Accord, as stock becomes available again from our re-opened factory in Thailand.

“Honda has repositioned pricing on the Accord range as we look to aggressively lift volume of this model.

“Honda’s strategy is to always provide our customers with excellent product at an excellent price and this new pricing is in line with this strategy.

“Fresh stock is arriving this month to satisfy what is sure to be high customer demand for the Accord.” The first shipments of Thai-built CR-Vs and Civics since last October’s floods are expected to arrive in Australia late this month, with Jazz, City and Accord stocks following next month.

Last month, Honda sold just eight Accords compared with 224 in the same month last year – a fall of 96.4 per cent.

So far this year, Accord sales are down 86 per cent, to just 101 units in four months.

With a drought of Accord due to the Thai flood disaster, Honda has been putting extra marketing effort into the Japanese-made Accord Euro, sales of which have soared 82.5 per cent this year.

The strategy has been so successful that Honda dealers have shifted more Accord Euros this year than Accords and Accord Euros combined in the same four months of last year.

Last month, Honda managed to sell slightly more cars than in the corresponding month of 2012, despite having almost no Accords, CR-Vs or Citys.

All of the Thai-built Accords are equipped with automatic transmissions, with the two lower models powered by Honda’s 133kW 2.4-litre four-cylinder engine and the top model getting the only V6 in the Accord range – the 202kW 3.0 litre.

Honda Accord pricing (plus ORCs)
VTi (a) $28,190 (-$4300)
VTi-L Navigation (a) $37,190 (-$2800)
V6 (a) $47,290 (-$2700)

Read more

GoAuto can help you buy a new Accord

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Honda models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here