Make / Model Search

New models - BMW - 1 Series

Sharp starting price for new BMW 1 Series

Slim figure: The second-generation BMW 1 Series hatch range will kick off from a lower than expected $36,900.

BMW seeks to seize prestige small car leadership with cheaper 1 Series

23 Aug 2011

BMW has announced a sharp starting price for its roomier, quicker and more fuel-efficient second-generation 1 Series five-door hatch ahead of its Australian launch in October.

The entry-level 116i six-speed manual will retail from $36,900 (plus on-roads) – $2100 less than the current entry-level 118i, which sells from $39,000 (plus on-roads).

The lower-than-expected starting point means the new baby Beemer will undercut prestige small-car rivals such as the Mercedes-Benz B-class, Audi A3, Lexus CT200h, Alfa Romeo Giulietta and Mini Clubman.

BMW Group Australia managing director Phil Horton said: “The 1 Series is widely recognised as the category benchmark in driving dynamics and in terms of value it is now more competitive than ever before.” The new base-model 1 Series also get more equipment, including standard fare such as a 6.5-inch free-standing flatscreen display, Bluetooth and USB connectivity, MP3 compatibility, cruise control with brake function, keyless start, the latest iDrive interface and 16-inch alloy wheels.

Park Assist, a rear-view camera and lane departure warning will be available as optional extras on all models.

The new 116i is powered by a new 1.6-litre twin-scroll turbocharged four-cylinder petrol engine producing the same 100kW of power as the current entry-level model and a healthy 220Nm of peak torque (up from 180Nm) available from 1350-4300rpm

14 center imageThe 116i can leap from zero to 100km/h in 8.5 seconds, almost a full second less than current entry-level model.

As GoAuto reported in June, the entire 1 Series hatch range will also get a first-in-class ZF eight speed automatic transmission option.

The second-generation model has retained the outgoing car’s rear-wheel drive configuration and gained BMW’s Driving Experience Control system as standard, which lets drivers choose between three set-up modes – Comfort, Sport and Eco Pro.

The Eco Pro setting, based on BMW EfficientDynamics technology, optimises fuel usage by altering the engine mapping and climate-control systems.

Standard fare like this Eco Pro system and idle-stop technology bring big gains in fuel economy, with claimed consumption on the entry-level 116i down 24 per cent over the old model at 5.7 litres per 100km.

The new 1 Series has grown in all key dimensions, including a 30mm-longer (2690mm) wheelbase that is just 70mm shorter than that of the current 3 Series, addressing the major criticism of the outgoing model – rear-seat space.

GoAuto went to Berlin to drive the new 1 Series at the start of August and can attest to the improved comfort in the rear of the car, with better seats and ample leg, head and shoulder room for the average adult a notable feature.

The car retains the same 1421mm height as the outgoing model but is 85mm longer overall at 4234mm and 17mm wider at 1765mm. Boot space is now a class-leading 360 litres.

The new 1 Series will also be available with both Urban and Sport Line packages, which give customers the chance to individualise their car by changing design features such as the kidney grille and air intakes and adding features such as exclusive upholstery, a sports steering wheel and unique alloy wheels.

Sold alongside the 100kW/220Nm petrol-engined 116i at the time of launch will be a 118i variant with a more highly-tuned version of the same engine, as well as a 118d turbo-diesel variant.

The petrol powerplant in the misleadingly-named 118i will be tuned to produce 125kW at a low 4800rpm and 250Nm of torque between 1500rpm and 4500rpm.

The diesel-powered 118d features a 2.0-litre turbo-diesel four-cylinder with 105kW at 4000rpm and 320Nm at 1750-2500rpm.

Specifications and prices for these models will be revealed closer to the car’s launch, although if the pricing strategy for the 116i is anything to go by, expect them to be lower than the starting price for the current 120i and 120d variants, which are $43,400 (plus on-roads) and $42,300 (plus on-roads) respectively.

The Road to Recovery podcast series

Read more

GoAuto can help you buy a new 1 Series

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

BMW models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here