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Mercedes on target for number one

Class above: Mercedes' new E-Class is one of a dozen new models helping to drive the company to global luxury sales supremacy.

Benz leads rival BMW in global luxury car sales race for first time in 11 years

13 Apr 2016


- Mercedes-Benz Cars head Dieter Zetsche says his company will not resort to “anything unreasonable” this year to grab back the global luxury car sales leadership from BMW for the first time in more than a decade.

- While BMW this year is forecasting a “slight rise” on the 1.9 million BMW-badged vehicle sales it secured last year, Mercedes expects its sales to accelerate in the second half, easily eclipsing the 1.87 million Mercedes-badged units it delivered to customers in 2015.

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