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Changing of the guard for Mercedes-Benz A/P

Closing time: After 17 years as managing director, Horst von Sanden (left) is handing the reins of MBAP to Florian Seidler (bottom).

Von Sanden steps down as Merc Aus/Pac CEO, Florian Seidler to take helm

28 Aug 2020

MERCEDES-BENZ Australia/Pacific (MBAP) has announced its long-standing managing director and CEO, Horst von Sanden, will be stepping down from his role at the end of the year, to be replaced by German native Florian Seidler.


The retirement of Mr von Sanden at the end of the year will mark the end of a two-decade-long tenure with MBAP that first began in September 2000, when he moved from Germany to take up the role of general manager of marketing.


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