News - Mercedes-Benz
Changing of the guard for Mercedes-Benz A/P
Von Sanden steps down as Merc Aus/Pac CEO, Florian Seidler to take helm
28 Aug 2020
MERCEDES-BENZ Australia/Pacific (MBAP) has announced its long-standing managing director and CEO, Horst von Sanden, will be stepping down from his role at the end of the year, to be replaced by German native Florian Seidler.
The retirement of Mr von Sanden at the end of the year will mark the end of a two-decade-long tenure with MBAP that first began in September 2000, when he moved from Germany to take up the role of general manager of marketing.
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