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Market insight: Big things in small luxe SUVs

Swede success: Volvo’s XC40 is just the latest arrival on the luxury small SUV segment that has become one of the fastest growing luxury car markets in Australia.

Luxury car-makers pile into the small SUV market, driving it ever higher

Market Insight logo7 May 2018

- The small SUV segment is proving to be a happy hunting ground for luxury car-makers in Australia, with a growing number of brands muscling in on the action.

- While some prestige car segments are finding it tough going this year – the once booming luxury large SUV segment is down 11.9 per cent, for example – sales of small premium SUVs with prices starting above $40,000 are up 19.4 per cent, mainly because of the arrival this year of three key new models – the Volvo XC40, BMW X2 and Jaguar E-Pace.

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