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Audi details local leadership switch

New beginnings: Audi Australia’s new managing director Paul Sansom opened up about his plans for the company in his first media event.

‘Sansom era’ underway at Audi Australia as O’Brien move linked to Winkler’s return

Audi logo26 May 2017

By TERRY MARTIN and TUNG NGUYEN

- Audi Australia has detailed the turn of events that involved the company’s incoming managing director Cian O’Brien being redirected to the German prestige brand’s US subsidiary at the 11th hour and the swift appointment of Paul Sansom as the new head of the Australian operations.

- In a tale that involves former chief of Porsche and Jaguar Land Rover (JLR) in Australia, Michael Winkler – who will soon return Down Under after leading Bentley Motors in America for the past two years – Mr O’Brien was named late last year as the new head of Audi Australia from the end of March 2017, effectively changing places with Andrew Doyle who was relocating to England as director of Audi UK.

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