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Subaru scores sportswear tie-in for Impreza XV ‘Mizuno'

Shoebaru: The Mizuno limited edition comes with a voucher to buy running shoes.

Subaru to offer Impreza XV buyers $3000 of extras and $500 of sports gear in March

10 Jan 2011

IN A TENUOUS tie-in with Japanese running shoe brand Mizuno, Subaru Australia is offering a limited run of 250 Impreza XV crossover hatches featuring exclusive Paprika Red paintwork, on-road costs and a selection of extra equipment to complement the car’s outdoorsy, recreational intentions.

Over the standard model, the Subaru Impreza XV Mizuno includes bonnet and headlight protectors, a cargo tray, carpet mats, a Garmin satellite navigation system and roof cross-bars plus a roof carrier system suitable for transporting items such as surfboards or skis.

In addition to the extra equipment, which Subaru claims is worth more than $3000, buyers will receive a $500 voucher redeemable against a choice of two Mizuno running packs, each including two pairs of running shoes, two drink bottles, two caps and a pair of string bags.

The standard, manual Impreza XV is priced at $27,490 plus on-road costs, while the Mizuno edition will go on sale in March with recommended driveaway pricing of $29,990 for the five-speed manual and $31,990 for the four-speed automatic.

The current Impreza range will soon go into run-out, with an all-new model – based on the Impreza Design Concept that debuted at the Los Angeles show in November – on the cards for release here towards the end of this year.

As GoAuto has reported, Subaru Australia managing director Nick Senior promised a “big thing” for July’s Australian International Motor Show in Melbourne, which could well be a production-ready version of the new Impreza, or even the as-yet unseen “Subarota” coupe, developed in conjunction with Toyota.

Subaru achieved record sales in 2010, with its Impreza and Forester setting new benchmarks by notching up 12,289 and 14,644 units respectively.

Impreza sales started the year slowly but gained momentum to register a modest 0.2 percent increase over 2009. Subaru attributes the Impreza’s eventual success to the jacked-up, ruggedised XV – which arrived in June 2010 – and the more recently-renewed WRX/STI line-up.

Subaru’s total sales figure for the 2010 was 40,025 units, an overall increase of 9.6 per cent year-on-year.

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