Road TestCar reviews - Lamborghini - UrusLamborghini modelsOverviewLamborghini’s second attempt at an SUV is big, powerful and seriously impressive21 Nov 2018 By NEIL DOWLING ALI Baba may have uttered “open sesame” to access the cave of riches in mythology but in reality, the words to access instant wealth for car-makers are Sport Utility Vehicle.
What started as a soft-roader niche for wannabe explorers quickly turned into Ali Baba’s cave and unexpectedly drew disciples from prestige manufacturers (BMW, Mercedes-Benz et al), then luxury brands (Bentley and Rolls-Royce) and then car-makers that had previously exclusively provided high-end sportscars. Like Porsche – Cayenne and Macan – and now Lamborghini with its Super Sports Utility Vehicle, the Urus.
Lamborghini invented the SSUV tag to define the Urus as a sportscar that could go almost anywhere and, indeed, to places that even their owners would not consider. It is a tag used specifically to raise the profile of the new Lamborghini SUV – the second all-road production vehicle from the Italian brand since the LM series of the 1980s and 1990s – beyond that of its rivals.
The Urus uses components from family members to create its hybrid of the family wagon and sports coupe and, with it, also introducing turbocharging to Lamborghini for the first time.
Australia has a relatively small market but it remains important. Sales have started and dealers already report that most buyers are first-time Lamborghini owners. So though it originally seemed improbable that a revered sportscar-maker such as Lamborghini could find glory and profit in moving to SUVs, it now appears that the move is already paying dividends.
Model release date: 1 October 2018 All car reviewsAlfa Romeo Abarth Alpine Alpina Audi Aston Martin BMW Bentley Chevrolet Chery Citroen Chrysler Dodge Cupra Ferrari DS Ford Fiat FPV Foton GWM Great Wall Holden Haval HSV Honda Hyundai Hummer Isuzu Infiniti Jeep Jaguar Lamborghini Kia LDV Land Rover Lotus Lexus Maserati Mahindra McLaren Mazda Mercedes-Benz Mercedes-AMG Mini MG Nissan Mitsubishi Peugeot Opel Proton Porsche Renault Ram Rover Rolls-Royce Skoda Saab SsangYong Smart Suzuki Subaru Toyota Tesla Volvo Volkswagen |
Road TestClick to share
|
Facebook Twitter Instagram