Car reviews - Kia - Cerato - range
Kia's Cerato small-car range gets an evolutionary update to keep it in the hunt
24 May 2016
The Cerato currently tops the brands sales list and, while the Sportage is closing in, the South Korean car-maker has its sights set on passing the Holden Cruze for a spot in the top five small car title fight.
A free-auto and drive-away price strategy remains part of the Cerato's marketing strategy, as does a price still just sliding in under $19,990 - the S in manual guise is joined for now by the S with a free auto transmission, which makes up nearly two thirds of Cerato sales.
Pricing keeps the Kia competitive against the segment-leading Toyota Corolla Ascent for $19,790 and below the second-placed Mazda3, which sits just the other side of $20,000.
The brand's target is beating the sales of the Cruze but Kia management is conservative when talk turns to the fourth-placed Volkswagen Golf - it benefits from the GTI halo, something that's unlikely to assist the Cerato until the next-generation model arrives with independent rear suspension.
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Model release date: 1 May 2016
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