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Porsche ready to weather economic downturn

Macan-do attitude: New products such as the updated Macan SUV have ensured Porsche’s order books stay full despite an economic slowdown.

Stream of crucial new product to help Porsche avoid slowing economy in short term

Market Insight logo2 Apr 2019

-DESPITE a slowing economy generally hurting luxury car brands more than volume-selling marques, Porsche Cars Australia (PCA) is confident that new product across its key model lines will help it avoid the worst of Australia’s current market slowdown.

 

-Last year, overall Porsche sales were down 12.8 per cent due in part to model changeovers for its Macan and Cayenne SUVs, however strong performances were seen from the likes of the 911 sportscar, which missed out on a yearly sales record by just 11 units.


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