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Market Insight: Toyota counts on new RAV4

The challenge: With the new RAV4, Toyota is now working on stemming its monthly sales losses, posting a positive result for the year and returning it the title of Australia’s top SUV/4WD, which was last achieved in 2001.

Toyota aims to stem RAV4 sales downturn with fifth generation launching this week

7 May 2019

-TOYOTA is facing its first negative annual sales result for the all-important RAV4 in eight years after a long run of incremental growth with the current model that is now moving out of showrooms to make way for the fifth generation launching this week.


-The downturn is unsurprising given the model changeover and softening market conditions, which to the end of April this year sees RAV4 sales down 13.2 per cent and the overall mid-size SUV segment slipping 6.9 per cent.

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