News - Market Insight
Market Insight: Toyota counts on new RAV4
Toyota aims to stem RAV4 sales downturn with fifth generation launching this week
7 May 2019
By TERRY MARTIN
-TOYOTA is facing its first negative annual sales result for the all-important RAV4 in eight years after a long run of incremental growth with the current model that is now moving out of showrooms to make way for the fifth generation launching this week.
-The downturn is unsurprising given the model changeover and softening market conditions, which to the end of April this year sees RAV4 sales down 13.2 per cent and the overall mid-size SUV segment slipping 6.9 per cent.
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