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Market Insight: Share counts for everything

On the up: Toyota is on track to return to a market share of more than 20 per cent this year, based on the enduring strength of its brand and important model launches such as the fifth-generation RAV4 due soon.

Market share trends bode well for top Japanese, Korean brands as GMH, Ford struggle

8 Feb 2019

-AS THE Australian new-vehicle industry hits upon troubled times, car companies are working overtime to hold on to their market share as sales volume typically heads southward.


-Share is always seen as a crucial indicator of performance, no matter what the market conditions, and research firms and other experts have long argued that when times are tough, consumers take less risks and stick with the brands they know, love and trust.

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