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Market insight: Kia swims against passenger car tide
Passenger cars might be on the wane in Australia, but not for Kia Motors
18 Jun 2019
-MANY motor companies have swung their marketing and product development efforts behind SUVs and light-commercial vehicles as the fortunes of conventional passenger cars have waned in recent years.
-But one mainstream importer in Australia – Kia Motors – has never given up on its sedans, hatchbacks and people-movers, making gains where others see only pain.
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