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Market insight: Kia swims against passenger car tide

Price is right: Sales of Kia’s Cerato are up 10.2 per cent this year as the South Korean importer maintains the value equation on its small car.

Passenger cars might be on the wane in Australia, but not for Kia Motors

18 Jun 2019

-MANY motor companies have swung their marketing and product development efforts behind SUVs and light-commercial vehicles as the fortunes of conventional passenger cars have waned in recent years.


-But one mainstream importer in Australia – Kia Motors – has never given up on its sedans, hatchbacks and people-movers, making gains where others see only pain.

Click here for full story: Kia swims against passenger car tide


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