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Market Insight: Ram racks up record sales

Desire: The Ram 1500 taps into a rich vein in Australia that involves a love for, and aspiration to own, a large, imposing, supremely comfortable, highly equipped, practical and powerful vehicle.

Ateco’s Ram pick-ups beyond 1100 sales in first half, on way to 2000-plus this year

23 Jul 2019

-ATECO Group has just racked up 1117 locally converted Ram truck sales in the first half of the year, proving the point that there is a healthy and presumably lucrative market for full-size American pick-ups in Australia – when the price is right.

 

-Under its American Special Vehicles subsidiary, which contracts Walkinshaw Automotive in Melbourne to remanufacture the Ram pick-ups from left- to right-hand drive, Ateco initially failed to meet its early target of 50 sales a month or 600 a year – later revised downwards – when only the high-priced ($140,000-plus), heavy-duty 2500 and 3500 versions were available.


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