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Market Insight: Ford’s Ranger looms large

Large slice: Ford’s Ranger and its Everest sibling have effectively filled the sales gap left by the Falcon and Territory in the Blue Oval’s local range.

As Falcon disappears, Ranger takes over as dominant force in Ford Australia sales

9 Oct 2017

- Ford Australia, the company once nicknamed the Falcon Motor Company because of the dominance of its locally made large car in its monthly sales figures, now might well be dubbed the Ranger Motor Company.

- The Australian-developed ute and its SUV spin-off, the Everest, now account for almost 60 per cent of Ford sales in Australia, up from just 17 per cent when the new-generation one-tonner touched down in Australia from Ford’s Thai factory in 2011.

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