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Market Insight: All eyes on Nissan’s ‘next direction’

Slow Pulse: Despite competing in the top-selling segment, Nissan’s Pulsar small car was discontinued under Richard Emery, who intended to return to this part of the market when a better model became available.

Emery era now over, Nissan Australia prepares to take new course under Lester

Market Insight logo5 Sep 2017

By TERRY MARTIN

- Scoreboard pressure looks to have been a decisive factor in Nissan’s decision to replace the managing director of its Australian operations, and all eyes are now on the Japanese manufacturer which has foreshadowed major changes ahead under Canadian Stephen Lester.

- Nissan is this year heading towards its worst annual sales result since the global financial crisis pushed the industry down in 2009, but the company had started on its downward path in 2013 – before Richard Emery took the reins in April the following year.

Click here for full story: Market Insight: All eyes on Nissan’s ‘next direction’

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