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Market Insight: Toyota’s next great hybrid hope

Walking the talk: Toyota’s Corolla hybrid hatch might account for more than 50 per cent of the model’s sales in western Europe (where it is sold as the Auris), but Australia is a much tougher market to crack.

Toyota talks up Corolla Hybrid ahead of launch, but what are its chances of success?

Market Insight logo5 Feb 2016

By TERRY MARTIN

- While Toyota has high hopes for its recently announced Corolla hybrid, historical sales data of its other hybrid models may indicate slower than expected sales.

- Sales of the Camry hybrid, Prius, Prius C and Prius V are trending downwards, while sales of Toyota’s petrol-powered Camry are on the way up.

Click here for full story: Toyota’s next great hybrid hope

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