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Market Insight: Little details mean big business

Benchmark: Honda’s dealer network and its servicing departments received a big tick with the Japanese brand ranking highest for customer satisfaction among mass-market brands in this year’s JD Power CSI study.

Positive signs as better dealer facilities make for happy owners, but issues remain

1 Dec 2015

- JD Power 2015 Australia Customer Service Index (CSI) results revealed that customer service is a key differentiator in dealerships.

- Increased amenities including WiFi, eating facilities and a children’s playground in waiting areas lead to more satisfied customers who are waiting for their car to be serviced.

Click here for full story: Little details mean big business

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