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Ford to hold steady on SUV strategy

Smooth sailing: Ford Australia says it will keep focusing on customer feedback for its current SUV line-up, which has struggled to take advantage of Australia’s SUV appetite.

Declining sales, share in booming SUV class no concern for Ford as Endura draws near

Market Insight logo27 Aug 2018

-FORD Australia will continue its current product strategy for its SUV line-up, despite a steady decline in market share while the SUV segment continues to grow in popularity.

 

-So far in 2018, the Blue Oval brand holds a 2.3 per cent share in the overall SUV market, which places it 12th in the industry behind strong performers such as Toyota (16.5 per cent), Mazda (10.7 per cent) and Mitsubishi (10.1 per cent), and even trailing brands like Mercedes-Benz (3.0 per cent) and Volkswagen (2.8 per cent).


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