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Holden shakes off image issues

Euro zone: Models such as the European-built Astra that arrives in November could help change Holden’s image in Australia.

Rebranding campaign kicks in as Holden looks to appeal to diverse customer base

Holden logo5 Sep 2016

- GM Holden will embark on a comprehensive rebranding campaign led by advertising and social media marketing that aims to shift Australians’ image of the car-maker and ensure it remains a top choice among consumers.

- Just over a year out from the closure of its local manufacturing operations, Holden revealed its strategy to maintain relevance as a full-line importer from 2018 with a presentation at its GM Australia Design Studios in Port Melbourne last week.

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