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Holden outlines customer service transformation

At your service: Holden will refocus its customer service efforts back on the patrons as part of a new strategy.

New Holden customer experience boss details fresh servicing ‘culture’

Holden logo2 Sep 2016

- GM Holden has announced an overhaul of its customer and aftersales servicing programs in a bid to better compete with its rivals as it transitions from local manufacturer to full-line importer in a year.

- The car-maker launched its new customer-focused strategy, dubbed Complete Care, at its GM Australia Design Studios in Port Melbourne this week, describing it as “a culture, rather than just a program”.

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