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Holden committed to dealer network

Holden on: Some of Holden’s 230 dealerships are starting to look long in the tooth but a visual update is a while off.

230-strong dealer network unlikely to get branding updates anytime soon

Holden logo5 Sep 2016

By TIM NICHOLSON

- GM Holden chairman and managing director Mark Bernhard has committed to maintaining the car-maker’s 230-strong dealer network, despite the brand’s declining market share.

- The car-maker has one of the largest dealer networks of any manufacturer in Australia, but its market share has slipped by 10 per cent over the past decade as consumer tastes shift and companies such as Mazda, Hyundai and Volkswagen bite into its sales.

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