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Market Insight: The winners and losers in 2018

Up and up: Honda was the biggest improver among the top 10 brands last year, with its sales up 10.1 per cent on the back of its resurgent CR-V that grew by 69.5 per cent.

Honda, Kia among the winners as Holden, Ford headline losers in 2018 sales race

15 Jan 2019

-THERE were more losers than winners in Australia’s softening new-vehicle market last year, but the signs were positive for several brands that will look to continue their momentum in 2019, which is expected to be just as challenging.


-As reported, several factors aside from individual supply issues, such as the declining housing market, bank credit squeeze, severe drought, weak dollar, stunted wage growth and upcoming federal election, contributed to the new-vehicle market’s contraction by 3.0 per cent last year, to 1,153,111 vehicles.

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