Make / Model Search

New models - Toyota - Supra

Toyota confirms sub-$100k price for reborn Supra

Two-grade Supra line-up starts from $84,900 plus ORCs as Toyota turns to online sales

20 May 2019

TOYOTA Australia has confirmed pricing for its two-variant Supra line-up ahead of deliveries commencing in early September, with the reborn sports coupe priced from $84,900 plus on-road costs.
With the GT grade handling entry-level duties, the flagship GTS commands a healthy $10,000 premium due to its higher level of specification. As such, its driveaway price will comfortably break the mooted $100,000 barrier.
While Supra starts from $US49,990 ($A72,000) in the United States, Australia’s Goods and Services Tax (GST) and Luxury Car Tax (LCT) are likely factors in the pricing discrepancy alongside import tariffs.
Either way, Supra is significantly more affordable Down Under than the mechanically related BMW Z4 M40i convertible, which retails for $124,900 plus on-road costs.
According to Toyota Australia vice-president of sales and marketing Sean Hanley, “the GR Supra should be compared with vehicles in a much higher price bracket, including top-end European sports coupes”.
“It really is that good,” he said. “I am certain anyone who experiences it will appreciate the engineering, passion and precision that has gone into building what we believe is one of the best-value, most engaging drivers' cars on sale in the world today.”
As reported by GoAuto, Australian demand for Supra is so high that the Japanese brand has effectively sold out of its first 12 months of supply, which amounts to 280 units.
In order to manage expectations, Mr Hanley said Toyota Australia “developed a new online sales process to ensure a fair allocation of vehicles and provide customers with an exclusive experience”.
“The Supra is one of the most exciting cars we've had in our line-up for more than 20 years, and the anticipation and excitement from fans has been unprecedented with thousands of registrations of interest,” he said.
“The new centralised online sales process handled by a dedicated Supra concierge will ensure we keep customers updated at every step of the way and provide a bespoke and very personal experience, which is fitting for a vehicle of the Supra's calibre.”
Supra buyers will be able to log into a dedicated website at 12:00pm (AEST) on Wednesday, June 19 to fight it out in the first round of reservations. It will remain open until about 100 orders are placed.
In order to reserve a Supra, buyers will initially be required to place a fully refundable $1000 deposit. They will then be subject to a randomised balloting process that will notify them of the result within 24 hours.
If successful, buyers will be personally rung and asked to confirm their preferred grade and colour before being charged a subsequent $4000 fee to complete the reservation.
After this is finalised, sales management and deliveries for all orders will be handled by Toyota Australia’s extensive dealer network.
For those that are unsuccessful in the first round, they will receive information about timing for future reservation windows that will be determined in line with the availability of new stock. Multiple rounds are planned for the first 12 months of sales.
Standard equipment in the GT includes a mechanical limited-slip differential, adaptive dampers, 18-inch alloy wheels, LED headlights and tail-lights, and power-folding side mirrors with heating.
Inside, wireless smartphone charging, keyless entry and start, dual-zone climate control, eight-way power-adjustable sports seats with lumbar support and heating, an auto-dimming rearview mirror and leather-accented upholstery feature.
Advanced driver-assist systems extend to autonomous emergency braking with pedestrian and cyclist detection, lane-departure warning, blind-spot monitoring, rear cross-traffic alert, adaptive cruise control, traffic sign recognition, tyre pressure monitoring, high-beam assist, a reversing camera and front and rear parking sensors, plus seven airbags.
The GTS adds high-performance brakes, 19-inch alloy wheels, a windshield-projected head-up display and a 12-speaker JBL sound system plus the exclusive options of Nurburg Matte Grey paintwork and Alcantara upholstery, both of which are priced at $2500.
Alternatively, seven other exterior colours are available, including Fuji White, Suzuka Silver, Goodwood Grey, Monza Red, Silverstone Yellow, Le Mans Blue and Bathurst Black.
As reported, the Australian-market Supra is exclusively motivated by BMW’s B58 3.0-litre turbo-petrol inline six-cylinder engine that produces 250kW of power and 500Nm of torque.
These outputs are exclusively sent to the rear wheels via a ZF-sourced eight-speed torque-converter automatic transmission with launch control. This combination results in a zero-to-100km/h sprint time of 4.4 seconds.


2019 Toyota Supra pricing*

GT (a) $84,900
GTS (a) $94,900

*Excludes on-road costs

Read more

GoAuto can help you buy a new Supra

Customer Terms and Conditions – New Car Lead enquires


This is an agreement between GoAutoMedia Pty Limited ACN 094 732 457 of PO Box 18, Beach Road, Sandringham, VIC, 3191 (“we/us”), the owner and operator of the GoAuto.com.au website (“the website”) and the person wanting GoAuto.com.au to provide them with a lead for the purchase of a new car (“you”).

By completing a New Car Lead Enquiry, you agree to the terms and conditions and disclaimers and acknowledge the policies set out below.

Terms and Conditions

  • In order for us to effect a lead you must you must complete a New Car Lead Enquiry (“Enquiry”).
  • We will call you as soon as possible after you complete the Enquiry and certainly no later than the next business day. When we call, we will discuss with you your new car requirements.
  • You consent to our passing on the Enquiry and your requirements to an appropriate authorised motor car dealer as a lead.
  • We will contact you again in approximately eight days following your initial enquiry to check on the progress of the Enquiry.
  • While we will provide the dealer with the Enquiry and details of your new car requirements, we take no responsibility for what happens after passing on that material as a lead.
  • You acknowledge that we are a new car information service providing new car editorial information, pictures and prices to our customers as a guide only. Any new car prices published on the website are the manufacturers’ recommended retail prices and do not include delivery charges and on-road costs. Any authorized motor car dealer to which we pass on your Enquiry as a lead will provide you with full details of the price at which the vehicle will be sold to you.
  • You acknowledge that we do not sell motor vehicles. Any sale of a new car to you by a dealer after we have passed on your Enquiry to that dealer as a lead, is a sale by that dealer not by us.

Privacy Policy– New Car Lead Enquires

  • We take privacy very seriously. We understand that you will only complete an Enquiry if you can trust us to protect your personal information and use it appropriately. Our policy is to ensure that the personal information collected when you make an Enquiry is only used for the purposes of connecting you with an authorised motor car dealer.
  • We do not on-sell information collected from you or any other customer.
  • From time to time, we may email you with information or promotions that may be relevant for car buyers. You will continue to receive communications from us unless you tell us that you do not want to receive any advertising or promotional information in the future by unsubscribing from these communications.
* Denotes required field
** Australian inquiries only

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Toyota models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here