Make / Model Search

Future models - Volvo - V60 - Polestar

Volvo to roll out Polestar-badged wagon

Pole position: The Volvo V60 Polestar will compete with the likes of the Audi S4 Avant when it launches locally by early next year.

Polestar-badged V60 to bolster Volvo’s local performance-car presence

16 Jun 2014

VOLVO will expand its Polestar-badged performance vehicle line-up with a second model, announcing it will sell a more family friendly V60 wagon alongside the 257kW S60 sedan already on sale here.

Volvo Car Australia managing director Matt Braid confirmed that the Audi S4 Avant-fighting V60 Polestar would join the S60 sedan when the 2015 model-year version landed in local showrooms, either late in 2014 or first thing next year.

While he did not go into specifics about pricing, Mr Braid said the load-lugging version of the Polestar would likely carry a small premium over the sedan equivalent, currently priced from $99,950 plus on-road costs.

As previously reported, Volvo used Australia as a test bed for the S60 Polestar, which was introduced in June last year as a part of a pilot program to determine the model’s viability in global markets.

Just 50 Polestars were made available for the local market as a part of its initial allocation, with 50 more added in April this year as a part of the S60’s mid-life upgrade, which also expanded sales to select markets internationally.

Mr Braid said that the success of the Polestar pilot program had ensured that the 2015 version would be a full production variant and not limited to a small allocation of models.

“I am personally quite proud of the fact that we have been validated by that, the fact the car will now go global to quite a few other markets,” he said.

While the Polestar experiment has been a winner for Volvo, Mr Braid said the company had no plans to expand the performance sub-brand to the V40 small car.

The S60 is powered by a 257kW/500Nm in-line six-cylinder engine and can race from 0-100km/h in just 4.9 seconds before hitting a top speed of 250km/h.

Last month, the Swedish car-maker dropped the price of the S60 Polestar by $10,000 to $99,950, excluding on-road costs, just weeks after rival Audi cut almost $15,000 from its S4 performance sedan to set it at $105,000.

The 245kW/440Nm S4 Avant will be one of the only direct competitors for the V60 Polestar when it eventually arrives here, with Mercedes-Benz’s more hardcore C63 AMG Estate, due to be replaced by a new version sometime next year, positioned above the Swedish-built Euro wagon.

Read more

Click to share

Click below to follow us on
Facebook  Twitter  Instagram

Volvo models

Catch up on all of the latest industry news with this week's edition of GoAutoNews
Click here