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Beijing show: Land Rover’s Posh Evoque

Sugar and Spice: Land Rover design chief Gerry McGovern and Posh Spice Victoria Beckham present their limited edition Evoque at the Beijing show.

Star power hits Beijing as Land Rover and Victoria Beckham launch special Evoque

Land Rover logo25 Apr 2012

By TIM NICHOLSON

LAND ROVER wowed Beijing with a real show star in the shape of Victoria Beckham, who was there to unveil a car she helped design, a special edition Range Rover Evoque.

The former Spice Girl worked with LR design chief Gerry McGovern and his team on the project for more than a year and took it all very seriously – clearly there’s no messing around when it comes to ‘Brand Beckham’.

“I did a lot of research and created mood boards to show the team my love of timeless and classic design,” she said at the show.

“I looked at yachts, luxury jets, classic cars, movies, personalities and fashion.

“It’s the small details that make all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship.”

Posh Spice said she wanted it to appeal to both men and women, to be something that football superstar husband David would be proud to drive.

Based on the three-door Evoque Coupe, the special edition is priced at around £80,000 ($A125,000) in the UK, including a set of exclusive luggage.

24 center imageLand Rover Australia said it will be evaluating consumer reaction to the vehicle before confirming whether it will be made available in Australia.

The limited-edition Evoque features bespoke luxury and sporting details including hand-finished matt paint with Santorini gloss black detailing and unique 20-inch black forged alloy wheels with rose gold accents.

Inside, the seats are trimmed in soft tan leather made by Bridge of Weir in Scotland and there are mohair floor mats.

“Working with Victoria in our design studio certainly created a buzz within the team and we quickly realised that we had similar design tastes and ambitions for the car,” said Mr McGovern.

“Victoria inspired the use of rose gold. When we first met she was wearing dark clothes and no jewellery apart from a rose gold man’s watch. I was struck by the juxtaposition of the masculine watch on a very elegant feminine wrist.”

Land Rover will build just 200 of the special models at its Halewood plant in the UK and brand director John Edwards expects strong demand, but insists numbers will remain strictly limited.

“There’s always a temptation to build more, but that would dilute what we have done here and we have learned a lot from Victoria in terms of protecting the brand.”

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