Crossfire is not a Mercedes, says Chrysler

CHRYSLER has dismissed suggestions the SLK-based Crossfire Roadster will represent seven-year-old technology when it goes on sale here in August, just weeks after Mercedes-Benz launches an all-new SLK convertible.

At the same time, DaimlerChrysler officials insist the level of new technology available in the second generation SLK will prevent sales cannibalisation by the Crossfire Roadster – 39 per cent of which, like the Crossfire coupe launched last week, comes from the soon-to-be-superseded SLK.

"The Roadster will be new to Chrysler, even though it may be based on a seven-year-old design," said DaimlerChrysler Australia/Pacific senior manager public affairs Toni Andreevski in response to claims the new Chrysler flagship could be regarded as a recycled Mercedes-Benz.

"The Crossfire Roadster launch was strategically timed to come out after the new SLK," he said. "Perception is the key here.

"The new SLK will have new technology and will appeal to different buyers than the Crossfire Roadster." Responding to claims DaimlerChrysler had reneged on its promise that Mercedes-Benz and Chrysler products would not share platforms, Chrysler Jeep Australia managing director Gerry Jenkins said both the Crossfire coupe and convertible were based on a platform developed by Chrysler from the SLK.

Crossfire employs modified SLK under-pinnings – with the same wheelbase and suspension – plus an SLK-sourced V6 engine and drivetrain, and some interior components.

It is expected to sell here from $80,000 – representing a $10,000 premium on the coupe but at least $30,000 less than the current SLK320.