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Proton offers free servicing to shift old stock

Re-launch: Proton’s Persona sedan, along with the Gen.2, Satria and Savvy, is the subject of the servicing and warranty offer to the end of July.

Troubled Malaysian brand Proton introduces limited deal on extra ownership benefits

Proton logo9 Jun 2009

By DAVID HASSALL

PROTON is offering a limited extended servicing and warranty program to clear a stock backlog and reverse a downward sales spiral that has taken it to 28th place among car brands in Australia.

Until the end of July, buyers of aging 2008-plated stock (apart from the Jumbuck ute, Proton’s top-selling model here) will get three years’ free servicing and a five-year/120,000km warranty.

However, this offer is available only to the original owner and is therefore not transferable when the car is on-sold. The used car owner reverts to the original warranty and will have to pay for servicing, but will still benefit from Proton’s standard three-year free roadside assistance.

Proton Cars Australia general manager sales and operations Billy Falconer said the two-month offer will introduce a new advertising direction for the brand with a national TV campaign as the company starts a refreshed approach to the Australian market.

“Our philosophy will be to continue to build the value-for-money proposition ahead of the introduction of our new entry-level model sedan in early 2010, which we believe will be the lowest price new sedan available and will be a part of the re-launch of our entire range,” said Mr Falconer.

“Part of the preparation for the introduction is to clear existing dealer stock in a timely and planned way and certainly this extended warranty and service package is a great incentive to buy a new Proton in the next two months.”

Mr Falconer said that buyers taking up the offer who drive 15,000km a year will save around $1000 over the three-year period of free servicing.

“Along with the savings on servicing, the five-year warranty is an added incentive underlining the confidence we have in our cars and the confidence buyers can have in them as well.”

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