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Market Insight: SUV sales boom a double-edged sword
Aussie buyers flock to dealers for SUVs but study finds satisfaction not guaranteed
26 Sep 2017
By TERRY MARTIN
- The shift in consumer preference from passenger cars to SUVs has shaken up the product planning departments of the world’s motor vehicle manufacturers and their distributors, but at the same time the sales juggernaut appears to be having a negative impact on Australian buyer sentiments in new-car showrooms.
- Providing an important insight into the attitudes and experiences of new-vehicle purchasers, the second annual JD Power Australia Sales Satisfaction Index (SSI) study released today reveals that SUV customers are less satisfied than those buying passenger cars. cars.
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