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Market Insight: Mini boss targets growth for years

Country life: A new Countryman is on the way but the current model is still one of Mini’s best sellers in Australia.

Soft selling models shed and Countryman coming prepares Mini boom

Market Insight logo3 Oct 2016

- Mini Australia general manager Tony Sesto has declared that the BMW-owned British brand is no longer a niche player locally and will not return to that position, forecasting continued strong sales growth largely on the back of new products.

- Speaking at the national media launch of the Mini JCW Convertible in Queensland recently, Mr Sesto said a focus on five core body styles instead of niche spin-offs was paying off as the brand moves towards capitalising on the booming SUV segment with the next-generation Countryman due in 2017.

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