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Market Insight: Mini boss targets growth for years

Country life: A new Countryman is on the way but the current model is still one of Mini’s best sellers in Australia.

Soft selling models shed and Countryman coming prepares Mini boom

3 Oct 2016

- Mini Australia general manager Tony Sesto has declared that the BMW-owned British brand is no longer a niche player locally and will not return to that position, forecasting continued strong sales growth largely on the back of new products.

- Speaking at the national media launch of the Mini JCW Convertible in Queensland recently, Mr Sesto said a focus on five core body styles instead of niche spin-offs was paying off as the brand moves towards capitalising on the booming SUV segment with the next-generation Countryman due in 2017.

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