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Market Insight: Mercedes dominates luxury car sales

Xpert: Although BMW’s overall sales were about 13,500 short of Mercedes’ total, the Bavarian brand managed to outsell its rival in SUVs, led by the popular new-generation X3 mid-size crossover.

BMW and Audi sales shrink as Mercedes hits new highs in record 2017 haul

Market Insight logo8 Jan 2018

- Mercedes-Benz notched up a record sales year in Australia last year with a combined passenger car and SUV tally of 37,068 units, significantly more than its compatriot German rivals Audi (22,011) and BMW (23,619), and enough to secure 12th place in the market overall.

- In total, Mercedes racked up 42,489 new registrations in 2017 (including 5421 light-commercial vehicles) – up 4.2 per cent on the previous year – while its passenger car and SUV result marked a 3.1 per cent increase.

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