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Market Insight: Maserati to double sales by 2020

Double up: Maserati Australia currently has one SUV in its line-up, the Levante, but it will soon be joined by a mid-sized model that will significantly contribute to its sales growth.

Maserati Australia aims for massive growth with expanded line-up in declining market

16 Nov 2018

- Maserati Australia says it will at least double its annual sales by 2020, despite the local market declining this year, while a mid-size SUV could take its point of entry to a new low, with both goals recently foreshadowed in parent company Fiat Chrysler Automobile’s five-year plan.

 

- Speaking to journalists last week at the Levante launch in Albury, NSW, Maserati Australia chief operating officer Glen Sealey was upbeat about the brand’s performance in a softening market, with its year-to-date sales down 10.2 per cent, to 566 units.



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