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Market Insight: ‘Less is more’ for Porsche in Australia

Opportunity knocking: The introduction of the Macan mid-size SUV in 2014 has seen Porsche sales skyrocket, however PCA managing director Sam Curtis remains firmly focused on ensuring the brand’s reputation as a niche sportscar marque remains intact.

Porsche Australia to focus on organic growth after recent sales success

Market Insight logo14 Oct 2016

- Porsche Cars Australia (PCA) plans to focus heavily on organic growth and brand preservation going forward after a rapid burst of sales in the past three years stemming from its SUV models, particularly the mid-size Macan.

- Introduced in May 2014, Macan has contributed more than 4600 incremental sales and pushed the sportscar brand to new heights overall – 2812 units in 2014 (up 47.6 per cent on the previous year), 4090 in 2015 (+45.4 per cent) and to 3817 units to the end of September this year, which is a more moderate pace of 14.1 per cent growth but will easily produce another annual record result at around the 5000-sales mark.

Click here for full story: ‘Less is more’ for Porsche in Australia

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