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Market Insight: Honda CR-V’s comeback trail

Family friendly: The introduction of a seven-seat CR-V for the first time should help Honda in its quest to take CR-V past its all-time record of 12,866 sales set in way back in 2000.

History tells us Honda CR-V sales should surge with new model, but questions remain

Market Insight logo31 Jul 2017


- Honda expects to drive its CR-V out of the scrub to places it has never been with the fifth generation of the SUV now on sale in Australia, forecasting 1200 units a month – an annual total of 14,400 – once the new series is up and running in the marketplace.

- As much as Australians have warmed to the CR-V since it arrived 20 years ago – bringing with it a combination of car-like manners, flexible interior space and high-riding macho image of a 4x4 wagon – the Japanese brand’s compact-cum-medium crossover has never managed to break through the 13,000-unit mark in any given year, let alone 14,000, and has only passed 10,000 on one occasion (2013) since 2007.

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