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Market Insight: Big job ahead for Holden

Lion’s share: The VFII Commodore is still Holden’s best-selling model, but maintaining 25,000-plus sales for the new imported model could be a stretch.

Strong start to 2017 for Holden, but ongoing growth could prove a challenge

Market Insight logo6 Feb 2017


- 2017 is shaping up to be one of the most critical years in GM Holden’s storied history as it prepares to close its Australian manufacturing operations and rebrand itself as a full-line importer in an increasingly competitive marketplace.

- As reported, Holden’s factory in Elizabeth, South Australia, which produces the Commodore and derivatives – Cruze small-car production ended in October last year – will close for good on October 20, bringing to an end 69 years of manufacturing in Australia.

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