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Market Insight: Volvo’s brilliant year

You are the one: The all-new XC40 has added 1200 incremental sales to Volvo’s bottom line since its launch earlier this year and, with no supply restrictions, could to push up to around 5000 units per annum.

Volvo to smash all-time annual sales record this year in defiance of market slowdown

Market Insight logo5 Nov 2018

- Volvo Car Australia is defying the general market slowdown and the decline in the prestige and luxury car sector with phenomenal sales growth this year of 44.2 per cent, which will take the Swedish brand past 6000 annual units for the first time.
 
- As many of its major rivals find the going tough in the current conditions – including Mercedes-Benz (-10.1% YTD), BMW (-3.8%), Audi (-9.3%), Land Rover (-18.6%), Lexus (-3.1%) and Jaguar (-4.0%) – Volvo has just posted 691 sales in October for a 68.1 per cent increase over the corresponding month last year, bringing its year-to-date total to 5616 units.



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